Growth Starts From Within, Then It Ripples Out

Before you change the world, you have to start with yourself. That’s the belief that drives Michelle Chee’s work. As a strategist, coach, and co-founder of Physis, she helps individuals and businesses grow in a way that feels expansive, aligned, and deeply human.

Her philosophy? Growth begins with the Me, self-awareness, clarity, and resilience. Then comes the We, relationships, leadership, and how we show up for others. Finally, it moves into the It, the work we do, the impact we create, and the legacy we leave behind.

Michelle doesn’t do surface-level strategies. She’s here for deep transformation. Whether guiding individuals through life’s transitions, helping teams align with their values, or challenging businesses to rethink outdated success models, she brings sharp insight, radical honesty, and a whole lot of heart.

With a background in digital strategy, leadership development, and sustainable business growth, Michelle blends big-picture thinking with real-world practicality. She’s worked across industries, from global brands to purpose-driven entrepreneurs, and knows that real success isn’t just about scaling. It’s about staying true to who you are while doing it.

She co-founded Physis because the old ways of working and growing aren’t cutting it anymore. People are burnt out and out of touch with themselves. Businesses have lost sight of their purpose. The world needs a new approach - one that starts from within.

If you’re ready to rethink how you grow, lead, and create impact, Michelle is the thought partner you want walking beside you.